Determination of Perceived Customer Value Sources.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F05%3A00003383" target="_blank" >RIV/00216275:25310/05:00003383 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Determination of Perceived Customer Value Sources.
Original language description
This paper deals with methodology of determination of customer value sources. It shows what sources of customer value we can use for perceived customer value setting and what methods of asking of customer?s benefits we can use. Primary sources of customer value are product benefits, service benefits and brand benefits and customer life cycle costs (price paid, acquisition costs, usage costs, maintenance costs, ownership costs and disposal costs). Basic methods of asking of customer?s benefits are ?several days in the life of a customer?, ?emphatic design?, ?lead user analysis?, ?staple yourself to an order? and ?Kano method?.
Czech name
Určení zdrojů vnímané hodnoty pro zákazníka
Czech description
This paper deals with methodology of determination of customer value sources. It shows what sources of customer value we can use for perceived customer value setting and what methods of asking of customer?s benefits we can use. Primary sources of customer value are product benefits, service benefits and brand benefits and customer life cycle costs (price paid, acquisition costs, usage costs, maintenance costs, ownership costs and disposal costs). Basic methods of asking of customer?s benefits are ?several days in the life of a customer?, ?emphatic design?, ?lead user analysis?, ?staple yourself to an order? and ?Kano method?.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Scientifics Proceedings of the International Scientific Conference Business Development Possibilities in the New European Area.
ISBN
9986-19-783-X
ISSN
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e-ISSN
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Number of pages
2
Pages from-to
23-24
Publisher name
Vilnius University
Place of publication
Vilnius, Lithuania
Event location
Vilnius, Lithuania
Event date
Sep 23, 2005
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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