Concept of Measurement System for Selection of Individual Customers Optimal Care

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005896" target="_blank" >RIV/00216275:25310/07:00005896 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

čeština

Original language name

Návrh systému měření pro výběr oprimální koncepce obsluhy individuálních zákazníků

Original language description

Implementation of CRM strategy means to serve various customers in various ways not only in relation to their requirements and needs but to their value to the firm, too. Nowadays the firms seek on one hand for the ways of value to customer increasing. Onthe other side in today?s high competitive environment the firms have to consider economic aspects of the behavior to reflect in customization both the sides of customer value. An appropriate tool, which should be able to make easy the process of setting and implementation of the differentiated customers? care, is the properly conceived measurement system, i.e. the system of metrics. The paper deals with determination of principles that the system should respect and furthermore the relevant system thatcould be used as the supportive tool for creation and implementation of individual customers? care is designed.

Czech name

Návrh systému měření pro výběr oprimální koncepce obsluhy individuálních zákazníků

Czech description

Implementation of CRM strategy means to serve various customers in various ways not only in relation to their requirements and needs but to their value to the firm, too. Nowadays the firms seek on one hand for the ways of value to customer increasing. Onthe other side in today?s high competitive environment the firms have to consider economic aspects of the behavior to reflect in customization both the sides of customer value. An appropriate tool, which should be able to make easy the process of setting and implementation of the differentiated customers? care, is the properly conceived measurement system, i.e. the system of metrics. The paper deals with determination of principles that the system should respect and furthermore the relevant system thatcould be used as the supportive tool for creation and implementation of individual customers? care is designed.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

—

Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Vedecké listy

ISSN

1336-815X

e-ISSN

—

Volume of the periodical

III

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

10

Pages from-to

68-77

UT code for WoS article

—

EID of the result in the Scopus database

—