How to Measure Customer Value to the Firm?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005991" target="_blank" >RIV/00216275:25310/07:00005991 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How to Measure Customer Value to the Firm?
Original language description
The most successful marketing strategy in contemporary turbulent market environment is differentiated one-to-one marketing strategy ? differentiated CRM strategy. Application of this marketing strategy is based on using of different intensity of care about customers according to different customer value to the firm. Nowadays managers of mostly firms try to qualify the customer value to the firm only by means of customer?s sales, in some case by means of net margins of products purchased by customer. Although the major part of managers takes intuitively not only customers current benefits but their future potential into account, they do not try to quantify the customer value to the firm. This chapter deals with developing of the theoretical approach tothe estimation of customer value to the firm. On the basis of analysis and subsequent synthesis the possible approaches to customer value estimation are defined. From literature search emerged that the customer value to the firm should be
Czech name
Jak měřit hodnotu zákazníka pro firmu?
Czech description
Jak měřit hodnotu zákazníka pro firmu?
Classification
Type
C - Chapter in a specialist book
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Logistic-Marketing Aspects of the Enterprise Management
ISBN
978-83-61118-00-8
Number of pages of the result
364
Pages from-to
260-268
Number of pages of the book
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Publisher name
Sekcja Wydawnictw Wydzialu Zarzadzania Politechniki Czestochowskiej
Place of publication
Czestochowa
UT code for WoS chapter
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