Differentiated Customer Relationship Management according to Customer Loyalty.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005980" target="_blank" >RIV/00216275:25310/07:00005980 - isvavai.cz</a>
Alternative codes found
RIV/46747885:24310/07:@0190688
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Diferencované řízení vztahů se zákazníky podle loajality zákazníků.
Original language description
Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presentspartial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.
Czech name
Diferencované řízení vztahů se zákazníky podle loajality zákazníků.
Czech description
Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presentspartial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Moderné prístupy k manažmentu podniku
ISBN
978-80-227-2750-1
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
570-575
Publisher name
Slovenská technická univezita v Bratislave
Place of publication
Bratislava
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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