Impact of Customer Networks on Customer Lifetime Value Models
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F15%3A00046711" target="_blank" >RIV/61384399:31140/15:00046711 - isvavai.cz</a>
Result on the web
<a href="http://academic-conferences.org/pdfs/ECIE/ECIE_2015-booklet.pdf" target="_blank" >http://academic-conferences.org/pdfs/ECIE/ECIE_2015-booklet.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Impact of Customer Networks on Customer Lifetime Value Models
Original language description
Main topics of the document: customer lifetime value; customer equity; innovative marketing management; customer relationship management; social network analysis
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
10th European Conference on Innovation and Entrepreneurship (ECIE 2015)
ISBN
978-1-910810-49-1
ISSN
2049-1050
e-ISSN
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Number of pages
6
Pages from-to
759-764
Publisher name
University
Place of publication
Genoa
Event location
Janov
Event date
Sep 16, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000371978800089