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Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892435" target="_blank" >RIV/00216275:25310/11:39892435 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

  • Original language description

    The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtaineddata was processed using statistic analysis method and synthesis of obtained findings.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Economics and Management

  • ISSN

    1822-6515

  • e-ISSN

  • Volume of the periodical

    16

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    5

  • Pages from-to

    1274-1278

  • UT code for WoS article

  • EID of the result in the Scopus database