Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892435" target="_blank" >RIV/00216275:25310/11:39892435 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Original language description

The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtaineddata was processed using statistic analysis method and synthesis of obtained findings.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Management

ISSN

1822-6515

e-ISSN

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Volume of the periodical

16

Issue of the periodical within the volume

1

Country of publishing house

LT - LITHUANIA

Number of pages

5

Pages from-to

1274-1278

UT code for WoS article

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EID of the result in the Scopus database

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