Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892435" target="_blank" >RIV/00216275:25310/11:39892435 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry
Original language description
The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtaineddata was processed using statistic analysis method and synthesis of obtained findings.
Czech name
—
Czech description
—
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics and Management
ISSN
1822-6515
e-ISSN
—
Volume of the periodical
16
Issue of the periodical within the volume
1
Country of publishing house
LT - LITHUANIA
Number of pages
5
Pages from-to
1274-1278
UT code for WoS article
—
EID of the result in the Scopus database
—