Promotional Forecasting Based on Promotional Indexes in Yoghurt Production

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895234" target="_blank" >RIV/00216275:25310/12:39895234 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Promotional Forecasting Based on Promotional Indexes in Yoghurt Production
Original language description
Promotional forecasting represents an essential part of effective demand planning in enterprises. However, in the fresh food industry, companies demand planning is complicated due to the short product shelf life, but also due to the pressure from the side of retailers on shortening the delivery time and unwillingness to provide information about future requirements and shopping behaviour of the final consumers. This paper deals with an analysis of the influence of promotions on the sales and with the possibilities of promotional forecasting in a selected fresh food industry enterprise. On the basis of a time series analysis, the paper proposes a forecasting model based on promotional indexes, utilization of which for promotional forecasting can bring asignificant forecast accuracy improvement.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Advances in Economics, Risk Management, Political and Law Science
ISBN
978-1-61804-123-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
195-200
Publisher name
WSEAS Press
Place of publication
Atény
Event location
Zlín
Event date
Sep 20, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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