Promotional Indices Application in Business Forecasting of Promotion Events

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39897185" target="_blank" >RIV/00216275:25310/13:39897185 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Promotional Indices Application in Business Forecasting of Promotion Events
Original language description
Implementation of promotional events is one of the main reasons why the accuracy of business forecasts is so low, and so promotional forecasting represents in production companies a key part of demand planning. Production companies, which can only rely on a limited source of information about the effects of promotion events on their sales, do not have many possibilities of how to forecast sales during a promotion event. That is why this paper deals with the possibilities of promotional forecasting basedon the analysis of sales time series implemented by production companies with distribution intermediaries. On the basis of the research in the chemical and food industry enterprises, the paper proposes a forecasting model based on promotional indices and the possibilities of its utilization, which could bring improvements in the accuracy of business forecasting.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Recent Advances in Business Management and Marketing
ISBN
978-960-474-306-3
ISSN
2227-460X
e-ISSN
—
Number of pages
6
Pages from-to
128-133
Publisher name
WSEAS Press
Place of publication
Atény
Event location
Dubrovnik
Event date
Jun 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)