Consulting Services - an Important Part of Providing Customer Value in E-commerce with Pharmaceutical Products: Customer Perspective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895575" target="_blank" >RIV/00216275:25310/12:39895575 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Consulting Services - an Important Part of Providing Customer Value in E-commerce with Pharmaceutical Products: Customer Perspective
Original language description
The increasing intensity of the competitive environment in e-commerce makes it necessary to develop in addition to the traditional elements of the offer, i.e. transactional benefits such as a brief presentation of products, prices and methods of deliveryand payment for the goods ordered, also many intangible benefits for clients, leading to customer retention and enhancing their loyalty to a particular e-shop, i.e. relational benefits. A significant intangible benefit to the customers to be provided under various e-commerce products is consulting. The article summarizes current views on the forms of intangible benefits as part of customer value, including interactions with customers and consulting. Then it presents a part of the results of a quantitative research among clients of online pharmacies, selected by a simple random selection. These are the conclusions concerning the attitudes of clients to various forms of consulting and their requirements for the content of this consulting
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Recent Researches in Business and Economics
ISBN
978-1-61804-102-9
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
128-133
Publisher name
WSEAS Press
Place of publication
Atény
Event location
Porto
Event date
Jul 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—