Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895578" target="_blank" >RIV/00216275:25310/12:39895578 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients
Original language description
Development of e-commerce shops leads to intensification of competition among various business entities. When trading in any products on the Internet it is no longer enough just to present the basic components of the offer - product, price, delivery method and payment method, but we also need to offer various forms of support to clients' purchases. In doing so, it is not enough just to use various tools of support to the direct purchases of customers, such as standard (transactional) forms of sales promotion. It is also necessary to use different tools to support repeat purchases, which will lead to an increase in the e-commerce client loyalty and strengthening of relations between them and the e-shop. The point is to induce repeat purchases by customers, enhance their retention and increase their emotional attachment to e-shop products and also build a desirable image of the e-shop in the market. This fully applies to all sectors in which products are sold in this distribution channel
Czech name
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Czech description
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Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference METAL 2012 Proceedings 21st International Conference on Metallurgy and Materials METAL 2012
ISBN
978-80-87294-31-4
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
1655-1661
Publisher name
TANGER, spol. s r.o.
Place of publication
Ostrava
Event location
Brno
Event date
May 23, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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