The E-Pharmacy Customer Segmentation Based on the Perceived Importance of the Retention Support Tools
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898067" target="_blank" >RIV/00216275:25310/14:39898067 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.075" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.09.075</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.075" target="_blank" >10.1016/j.sbspro.2014.09.075</a>
Alternative languages
Result language
angličtina
Original language name
The E-Pharmacy Customer Segmentation Based on the Perceived Importance of the Retention Support Tools
Original language description
The issue of increasing the e-customer retention and loyalty is now an insufficiently explored area in the literature. The more and more severe competitive environment in the e-business requires a change in the way of working with the market in selling through e-shops, taking account of the supply components and the attractiveness of various forms of incentives to repeat purchase. Within the framework of building long-term relationships with e-customers, our study focuses on the possibilities of customer segmentation based on the perceived importance of the retention support tools used by e-shops, which is an essential prerequisite for differentiated customer relationship management in the area of building the customer loyalty. The paper includes the primary survey performed among the e-pharmacy clients focusing on the perception of the importance of the retention support tools. On the basis of the discovered factors encouraging the customers to buy from the e-shop repeatedly, the mark
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Procedia - Social and Behavioral Sciences
ISBN
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ISSN
1877-0428
e-ISSN
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Number of pages
11
Pages from-to
552-562
Publisher name
Elsevier Science BV
Place of publication
Amsterdam
Event location
Ŕím
Event date
Jun 19, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000346089700059