Purchase Behavior of Online Pharmacies Clients

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895577" target="_blank" >RIV/00216275:25310/12:39895577 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Purchase Behavior of Online Pharmacies Clients

Original language description

Sales of pharmaceutical products that do not require a prescription to purchase (over-the-counter drugs and dietary supplements) are increasingly being made in the Czech Republic through Internet pharmacies. If the operators of e-shops are to succeed inthe ever-increasing competitive environment, and be better than the competition in satisfying the customers, they need to improve not only their offer, but to increase user-friendliness of the electronic shopping system and improve care for clients of these e-shops. This requires a thorough knowledge of the shopping procedure these clients consider to be the most natural and most appropriate for them. This article summarizes the possible procedures when purchasing through e-commerce and presents the results of a quantitative research by method of online interview among clients of online pharmacies. The goal of this research was to map the reasons that lead clients to shop in an internet pharmacy, purchase frequency and procedure for the

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Management

ISSN

1822-6515

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

3

Country of publishing house

LT - LITHUANIA

Number of pages

10

Pages from-to

1098-1107

UT code for WoS article

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EID of the result in the Scopus database

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