THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901181" target="_blank" >RIV/00216275:25310/16:39901181 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.3846/bm.2016.19" target="_blank" >http://dx.doi.org/10.3846/bm.2016.19</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/bm.2016.19" target="_blank" >10.3846/bm.2016.19</a>
Alternative languages
Result language
angličtina
Original language name
THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
Original language description
Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed manag-ers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible to regard mastered reputation management as the basis for creation of a unique competitive advantage, which finally results in deepening of the positive relationships with all the stakeholders. The paper presents the outcomes of primary quantitative surveys conducted within chemical product supply chains on the B2B market in the Czech Republic. The surveys aimed to identify factors that are crucial for building positive reputation of companies within supply chains and, at the same time, to assess and compare their importance as perceived by chemical product suppliers and their customers.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 9th International Scientific Conference Business and Management 2016
ISBN
978-609-457-921-9
ISSN
2029-929X
e-ISSN
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Number of pages
10
Pages from-to
1-10
Publisher name
Vilnius Gediminas Technical University
Place of publication
Vilnius
Event location
Vilnius
Event date
May 12, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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