Attitudes of the European printing industry towards innovative combinations of print and digital
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901330" target="_blank" >RIV/00216275:25310/16:39901330 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.14622/JPMTR-1604" target="_blank" >http://dx.doi.org/10.14622/JPMTR-1604</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14622/JPMTR-1604" target="_blank" >10.14622/JPMTR-1604</a>
Alternative languages
Result language
angličtina
Original language name
Attitudes of the European printing industry towards innovative combinations of print and digital
Original language description
The present study reports a European industry survey of the state and future of innovative printing. In this study, we have defined innovative printing as printed electronics, printed intelligence, printed functionalities, combining print with digital (e.g. providing digital solutions for Quick Response codes or augmented reality), and similar products and services. Experiences and inputs from industry representatives were collected through a survey to provide viewpoints on how print media and packaging could be developed and used in the future and how the industry can utilize this knowledge from the academia for the benefit of their customers and the consumers. Based on the results, it may be concluded that (1) European graphical companies do see a possible future in innovative printing, (2) besides the possibility of increased costs, the lack of market demand is the most important factor preventing companies embracing this technology, and (3) in general the approach and vision of the industry is similar across all of Europe. However, Western European printing houses appear to be more active in the field of innovative printing as defined here, whilst in Eastern Europe the technology is currently focusing on special effects and personalized printing, suggesting a possible delay in the implementation of innovative printing technologies as a whole.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
20501 - Materials engineering
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Print and Media Technology Research
ISSN
2223-8905
e-ISSN
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Volume of the periodical
5
Issue of the periodical within the volume
2
Country of publishing house
DE - GERMANY
Number of pages
14
Pages from-to
159-172
UT code for WoS article
000409003600006
EID of the result in the Scopus database
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