INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901347" target="_blank" >RIV/00216275:25310/16:39901347 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

Original language description

Within CSR (corporate social responsibility), one of the key areas is certainly its communication towards all the involved parties (stakeholders). CSR communication can then be used as an effective marketing tool increasing, in the eyes of the business partners, the company's prestige and contributes to its positive reputation. In spite of that, it is still possible to see on the market that a lot of companies underestimate the importance of presentation of CSR of their own company, and that they either do not pay sufficient attention to it, or that they, by contrast, exaggerate their activities within CSR. Although a legislative framework in the area of CSR reporting on the national level is not expected until 2017, companies should already be paying proper attention to presentation of their CSR now. And the internet is naturally becoming the basic platform for presentation of corporate activities in all areas, i.e. also in the area of CSR. The paper summarizes the outcomes of a primary survey conducted by University Pardubice, which evaluates the current internet presentation of CSR in the area of ferrous metallurgy and describes the importance of the given web presentation for increasing the corporate prestige in the eyes of the stakeholders, as perceived by companies. In conclusion, the paper summarizes the most frequent mistakes and presents ideas how to improve internet communication of CSR in the area of ferrous metallurgy.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

METAL 2016: 25th International Conference on Metallurgy and Materials

ISBN

978-80-87294-67-3

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

1829-1837

Publisher name

TANGER, spol. s r.o.

Place of publication

Ostrava

Event location

Brno

Event date

May 25, 2016

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000391251200299