SEGMENTATION WITHIN A CAR OIL DISTRIBUTION CHAIN IN THE CZECH REPUBLIC FROM THE POINT OF VIEW OF THE REQUIRED LEVEL OF MUTUAL COOPERATION BETWEEN DISTRIBUTION CHAIN LINKS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901391" target="_blank" >RIV/00216275:25310/16:39901391 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2016B23" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B23</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2016B23" target="_blank" >10.5593/sgemsocial2016B23</a>
Alternative languages
Result language
angličtina
Original language name
SEGMENTATION WITHIN A CAR OIL DISTRIBUTION CHAIN IN THE CZECH REPUBLIC FROM THE POINT OF VIEW OF THE REQUIRED LEVEL OF MUTUAL COOPERATION BETWEEN DISTRIBUTION CHAIN LINKS
Original language description
The problems of segmentation are usually discussed particularly in relation to consumer markets. This paper focuses on the specifics of segmentation of B2B markets, and it demonstrates the significance of this segmentation for development of mutual relationships within distribution chains. The paper presents and evaluates the outcomes of a primary survey conducted within a car oil distribution chain in the Czech Republic. The survey aimed to identify the requirements imposed by garages as an important link of the car oil distribution chain on the forms and level of mutual cooperation with car oil manufacturers when serving the customers. The given research enabled subsequent segmentation of the garages on the basis of the requirements specified by them. It identified 3 segments with different requirements concerning cooperation with car oil manufacturers. The identified segments represent specific groups of market elements with different thirst for mutual interconnection within a distribution chain. Although the research was performed within the Czech Republic only, it is possible to state that we would probably encounter similar segments within a car oil distribution chain in other countries, too. Therefore, the paper provides a significant insight into the given problems and represents a proposal how to control car oil distribution channels effectively.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
SGEM 2016 : Political Sciences, Law, Finance, Economics and Tourism Conference Proceedings. Book 2. Vol. 3
ISBN
978-619-7105-74-2
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
1021-1028
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofie
Event location
Albena
Event date
Aug 22, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000395727000128