SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F17%3A39910783" target="_blank" >RIV/00216275:25310/17:39910783 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS
Original language description
Supply chains and networks require optimization of mutual cooperation between their members. An important tool for making mutual cooperation between supply chain members more effective is segmentation of distribution elements by their requirements concerning the way and intensity of mutual participation in car oil distribution. This paper presents the outcomes of a survey aiming to segment garages as one of important members of a car oil supply chain by their different needs and requirements concerning the level of cooperation with car oil distributors. Garage segments identified by the research show absolutely different preferences concerning different areas of cooperation with distributors, which means they require a completely specific approach from the point of view of distributors. Without any doubt, the research outcomes are practically applicable in management of mutual cooperation within car oil distribution to various garage segments to maximize the value for all involved parties.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
CLC 2017 Carpathian logistics congres : proceedings
ISBN
978-80-87294-80-2
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
217-222
Publisher name
TANGER, spol. s r.o.
Place of publication
Ostrava
Event location
Liptovský Ján
Event date
Jun 28, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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