The Range of Services in the B2B Market with Products of the Chemical Industry

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F17%3A39910780" target="_blank" >RIV/00216275:25310/17:39910780 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Range of Services in the B2B Market with Products of the Chemical Industry
Original language description
Customer services are becoming the important basis for strategic differentiation of offerings, and they play a significant part in creation and maintenance of customer satisfaction and loyalty. Customer services are thus becoming one of the deciding areas of acquiring competitive advantages. Therefore, a sufficient range and quality of customized services is a critical factor of the corporate success in the market. However, the range of services in the B2B market is, to a large extent, specific and different from the range of services provided in the B2C market. It also differs within different industries and business areas operating in the B2B market. However, the professional literature does not pay due attention to this area. And this is why this paper aims to specify the range of services in the chemical B2B market. To meet the above target, the paper defines, based on the directed research, the services provided in the B2B market and presents the outcomes of a primary qualitative research. The research was conducted using the method of personal questioning in the selected area of business of a chemical company, focussing on exploration of the range of customer services and its influence on an increase in the customer value and the company’s competitiveness.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Conference on Chemical Technology
ISBN
978-80-86238-65-4
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
185-190
Publisher name
Česká společnost průmyslové chemie
Place of publication
Praha
Event location
Mikulov
Event date
Apr 10, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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