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Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39901397" target="_blank" >RIV/00216275:25410/16:39901397 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University

  • Original language description

    This paper is focused on the analysis of communication methods, with the aim to utilize the rate of individual communication media of selected stakeholder groups (applicants of researched University). The constituent part of this article is an example of benchmarking of the most frequent communication tools, websites and social networks. The major source is based on individual phases of a processing cycle, such as management of data collection, processing, and data analysis. The aim is to simplify University fast orientation in rapidly growing marketing communication and stabilize the competitive position. Data is taken from a questionnaire among students. The method of competitive intelligence is utilized on this data as a result of the research. These results could be applied for targeting within marketing of other universities. The paper should bring some new view on what communication channels are stakeholders using within the area of education in universities.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    IN - Informatics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 20th International Conference Current Trends in Public Sector Research

  • ISBN

    978-80-210-8082-9

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    266-274

  • Publisher name

    Masarykova univerzita

  • Place of publication

    Brno

  • Event location

    Šlapanice

  • Event date

    Jan 21, 2016

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000379382400033