Modelling of SWOT Analysis Using Fuzzy Integrals
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39902261" target="_blank" >RIV/00216275:25410/16:39902261 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.15405/epsbs.2016.08.12" target="_blank" >http://dx.doi.org/10.15405/epsbs.2016.08.12</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15405/epsbs.2016.08.12" target="_blank" >10.15405/epsbs.2016.08.12</a>
Alternative languages
Result language
angličtina
Original language name
Modelling of SWOT Analysis Using Fuzzy Integrals
Original language description
To develop a strategy for an organization it is important to understand the organization and its surrounding environment. SWOT(Strength, Weakness, Opportunity and Threat) analysis is a famous tool to perform this task precisely by showing the strength, weakness of the organization and the external factors, opportunities and threats that affect its success. SWOT analysis is commonly used by business; however non-profit organizations also use SWOT analysis for decision-making and strategy evaluation. The limitation of SWOT analysis is it does not give weight for the factors and there is no quantified result from the analysis. The methods introduced in this paper are Sugeno lambda measure and Choquet fuzzy integral. Sugeno lambda measure is used to aggregate the importance of characteristics and Choquet fuzzy integral is used for the overall analytical evaluation of strength, weakness, opportunity and threat of a specific organization. A case study has been conducted for a currency exchange office to explain the application of the proposed approach
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ISSC 2016 : International conference on soft science
ISBN
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ISSN
2357-1330
e-ISSN
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Number of pages
8
Pages from-to
75-82
Publisher name
Future Academy
Place of publication
Nicosia
Event location
Langkawi
Event date
Apr 11, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000388366400011