SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F18%3A39913436" target="_blank" >RIV/00216275:25410/18:39913436 - isvavai.cz</a>
Result on the web
<a href="https://fes.upce.cz/sites/default/files/public/mika0267/scipap_43_114053.pdf" target="_blank" >https://fes.upce.cz/sites/default/files/public/mika0267/scipap_43_114053.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY
Original language description
Choosing effective strategy is the main factor in running a successful enterprise, organization. The first step is to understand the organization with respect to its environment, which could be done using SWOT analysis. The main factor in performing SWOT analysis is selecting influential criteria. These criteria could be a long list and difficult to analyse depending on the organization. One way to analyse these criteria is to divide them in sub groups under strength, weakness, opportunity and threat. What is proposed in this paper is a value chain with different primary activities based on the organization, and to evaluate the each primary activity using SWOT analysis and multi criteria decision making (MCDM) to find the best strategy. The aim is to evaluate each process and the value, it is adding to the final outcome and the overall success of the organization. A tile company was analysed by dividing the processes in the company as product, promotion and customer relation using Choquet integral, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) and fuzzy TOPSIS based on opinions of experts.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
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Volume of the periodical
26
Issue of the periodical within the volume
43
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
135-146
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85057838770

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