SWOT matrix compilation: AHP approach

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86100113" target="_blank" >RIV/61989100:27510/15:86100113 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
SWOT matrix compilation: AHP approach
Original language description
SWOT analysis is one of the most frequently used tool of strategic analysis. It combines internal and external factors, which influence the company, and creates the information basis for strategy setting. Despite its advantages and popularity it has been criticized. One of the critics is the lack of methodology in the evaluation of partial analyses results. SWOT analysis uses data from several methods of strategic analysis as a basis for SWOT matrix compilation. But objective evaluation of obtained results and of real impact of each factor is missing. It can happen that factors, which appear in the matrix, are not crucial for the company. On the other hand, some important factors can be underestimated and do not appear in the matrix, when the proper methodology is not used. Synthesis of partial results can be done by means of Analytical Hierarchy Process (AHP), which can help to evaluate the impact of each factor and compile SWOT matrix. The aim of the paper is to introduce the methodology of using AHP method for SWOT matrix compilation.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]
ISBN
978-80-248-3865-6
ISSN
2336-162X
e-ISSN
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Number of pages
6
Pages from-to
34-39
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
Sep 7, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000376799500003

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