Evaluation of SWOT analysis using AHP method

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F13%3A86086284" target="_blank" >RIV/61989100:27510/13:86086284 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Evaluation of SWOT analysis using AHP method
Original language description
Strategic analysis is the first step in the creation and selection of strategy. It contains methods which characterize both the external environment and internal conditions. One method, which combines both of these views, is SWOT analysis. However, managers often neglect its evaluation and are satisfied with only a list of individual factors. The aim of this paper is to describe the methodology of evaluating SWOT analysis by AHP method which allows managers to assess the significance of individual factors and choose appropriate management strategy. Results obtained show which factors are critical for the company. From these results emerged that the company should focus on eliminating its weaknesses and in that way it will eliminate the impact of external threats.
Czech name
—
Czech description
—

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 10th International Conference on Strategic Management and its Support by Information Systems 2013 : 29th - 30th August, Valašské Meziříčí, Czech Republic
ISBN
978-80-248-3096-4
ISSN
—
e-ISSN
—
Number of pages
12
Pages from-to
124-135
Publisher name
VŠB - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Valašské Meziříčí
Event date
Aug 29, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)