All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Use of AHP Method for the Synthesis of External Strategic Analysis Results

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86093897" target="_blank" >RIV/61989100:27510/15:86093897 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Use of AHP Method for the Synthesis of External Strategic Analysis Results

  • Original language description

    Analysis of external environment is applied when company needs to know its surroundings and set organizational goals or formulate its strategy. There are several methods to describe external environment. These methods create a database for subsequent method - SWOT analysis. SWOT analysis is one of the most frequently used tools of strategic management and also the tool that integrates the results of the external analysis, in which are formulated opportunities and threats, and the results of internal analysis that describe the strengths and weaknesses. Some weaknesses of SWOT analysis are shown in the paper and the methodology, which can help evaluate results from partial external analyses by means of AHP method, is proposed. The results show that the company's opportunities can be expected in the technological factor, and the threats can be anticipated in the competitors and legislative factor. Customer factor can be found in both, in opportunities and in threats.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Strategic Management and its Support by Information Systems 2015 : proceedings of the 11th international conference : May 21st-22nd, Uherské Hradiště, Czech Republic

  • ISBN

    978-80-248-3741-3

  • ISSN

  • e-ISSN

  • Number of pages

    11

  • Pages from-to

    14-24

  • Publisher name

    VŠB - Technical University of Ostrava

  • Place of publication

    Ostrava

  • Event location

    Uherské Hradiště

  • Event date

    May 21, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article