Use of AHP Method for the Synthesis of External Strategic Analysis Results
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86093897" target="_blank" >RIV/61989100:27510/15:86093897 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Use of AHP Method for the Synthesis of External Strategic Analysis Results
Original language description
Analysis of external environment is applied when company needs to know its surroundings and set organizational goals or formulate its strategy. There are several methods to describe external environment. These methods create a database for subsequent method - SWOT analysis. SWOT analysis is one of the most frequently used tools of strategic management and also the tool that integrates the results of the external analysis, in which are formulated opportunities and threats, and the results of internal analysis that describe the strengths and weaknesses. Some weaknesses of SWOT analysis are shown in the paper and the methodology, which can help evaluate results from partial external analyses by means of AHP method, is proposed. The results show that the company's opportunities can be expected in the technological factor, and the threats can be anticipated in the competitors and legislative factor. Customer factor can be found in both, in opportunities and in threats.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Strategic Management and its Support by Information Systems 2015 : proceedings of the 11th international conference : May 21st-22nd, Uherské Hradiště, Czech Republic
ISBN
978-80-248-3741-3
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
14-24
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Uherské Hradiště
Event date
May 21, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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