Changes of Strategic Pricing Policy of Logistics Service Providers in Financial Macroeconomic Instability
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F21%3A39919867" target="_blank" >RIV/00216275:25410/21:39919867 - isvavai.cz</a>
Result on the web
<a href="http://www.aessweb.com/journals/5002" target="_blank" >http://www.aessweb.com/journals/5002</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18488/journal.aefr.2021.1112.950.964" target="_blank" >10.18488/journal.aefr.2021.1112.950.964</a>
Alternative languages
Result language
angličtina
Original language name
Changes of Strategic Pricing Policy of Logistics Service Providers in Financial Macroeconomic Instability
Original language description
This paper aims to examine the influence of macroeconomic instability on the microeconomic environment, especially on financial strategy after the application of strategic pricing policy by providers of logistics services and make recommendations for providers who use pricing as a marketing tool. Special attention is paid to enhancing their competitive position in times of economic crisis. The research is based on an analysis of the situation during the 2008–2009 economic crisis. It is hypothesized that the number of providers who applied a strategic pricing policy after its culmination in 2010 was higher than in 2008 (shortly before the onset of the crisis). The conclusions derived are then transferred to the period of the 2020 coronavirus economic recession under the assumption of the same analogical characteristics of both periods. The paper does not speculate – its purpose is to present a thorough and complex analysis of the situation by employing a wide range of statistical instruments, thereby attaining results of a very high level of statistical reliability. The study has the potential to be a valuable contribution to the literature in its respective field, especially during global anti-Covid measures, which makes the theme of strengthening competitive positions of logisticsservice providers very topical.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Asian Economic and Financial Review
ISSN
2305-2147
e-ISSN
2222-6737
Volume of the periodical
11
Issue of the periodical within the volume
12
Country of publishing house
US - UNITED STATES
Number of pages
15
Pages from-to
950-964
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85123203805