Implementation of logistics and marketing in transport
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F13%3A39897135" target="_blank" >RIV/00216275:25510/13:39897135 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Implementation of logistics and marketing in transport
Original language description
The issue of application of logistics and marketing in transport is characterized by wide context. Transport, logistics and marketing must be understood as a system of related activities. The basis for the creation of this system is analyzing of customerrequirements and offer competition too. When deciding on the application of marketing logistics and transport raises issues associated with the choice of further strategic direction of the company. Management thus getting to the decision problem, when forced to choose the form of implementation of the activities in the company's activities, and these activities should be seen in terms of a comprehensive approach to customer services. The transport decisions becoming more and more comprehensive, mainlywith regard to the scope of alternatives, the number of multiple targets. Targets can be incompatible with each other, and also in the context of a dynamically changing environment. This paper deals with the identification of possible way
Czech name
—
Czech description
—
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scientific Papers of the University of Pardubice, Series B, The Jan Perner Transport Faculty
ISSN
1211-6610
e-ISSN
—
Volume of the periodical
2013
Issue of the periodical within the volume
17
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
121-132
UT code for WoS article
—
EID of the result in the Scopus database
—