Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F15%3A39899447" target="_blank" >RIV/00216275:25510/15:39899447 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/S2212-5671(15)00355-X" target="_blank" >http://dx.doi.org/10.1016/S2212-5671(15)00355-X</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/S2212-5671(15)00355-X" target="_blank" >10.1016/S2212-5671(15)00355-X</a>

Result language
angličtina
Original language name
Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools
Original language description
The purpose of this article is to find adequate Internet marketing tools that increase the number of visitors at the business website. For the Analysis of website traffic were used Google Analytics, and Facebook Insights tool and statistical methods of correlation analysis was used for finding the degree of dependence between visitors streams at personal website and official business website. Main scientific objective is to verifying the hypothesis, that there is the dependence between web traffic at the official business website and web traffic at the personal website of the business website owner. The results of the research described in this article show the clear dependence between website traffic at business and personal websites and clear dependence between competition at social network and business websites traffic. The important implication resulted from this research shows that the creation of primary website must be supported by additional activities as a social network activ
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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