The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F18%3A39912440" target="_blank" >RIV/00216275:25510/18:39912440 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research
Original language description
The article is focused on the presentation of the outcomes from the primary marketing research concerning the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route, which is main long distance rail line with in market competition in the Czech Republic. Historically it was operated by the Czech national carrier, former incumbent České dráhy (Czech Railways Company). Since 2011 it is opened to the competition of two competitors as RegioJet entered the market, soon afterwards in 2012 third competitor joined the passenger railway market on this route – LEO Express. The research aims to analyze the quality as perceived by the passengers comparing the service experience during the journey with all three aforementioned carriers. The primary marketing research was carried out in the form of structured personal questioning, where the analyzed criterions were ticket prices, carriage convenience, customer service and the train staff behavior during the journey, tidiness of carriage interiors, frequency of offered connections and the refreshment offer during the journey. The evaluation and discussion of the outcomes are included in the article.
Czech name
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Czech description
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Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Transport Means : proceedings of the international scientific conference
ISBN
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ISSN
1822-296X
e-ISSN
neuvedeno
Number of pages
6
Pages from-to
246-251
Publisher name
Kaunas University of Technology
Place of publication
Kaunas
Event location
Trakai
Event date
Oct 3, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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