The Irrationality of Consumers Choosing Plane Tickets : Case Study of Generation Z Representatives in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F20%3A39916650" target="_blank" >RIV/00216275:25510/20:39916650 - isvavai.cz</a>
Result on the web
<a href="https://pernerscontacts.upce.cz/index.php/perner/article/view/1648/1405" target="_blank" >https://pernerscontacts.upce.cz/index.php/perner/article/view/1648/1405</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.46585/pc.2020.2.1648" target="_blank" >10.46585/pc.2020.2.1648</a>
Alternative languages
Result language
angličtina
Original language name
The Irrationality of Consumers Choosing Plane Tickets : Case Study of Generation Z Representatives in the Czech Republic
Original language description
Economic models can be used to describe consumer behaviouror to predict expected behaviourof the consumers. In order for the application of the selected economic model to describe realistically the issue under study, it is necessary that the individual components of the economic model are able to reliably identify and possibly even quantify main characteristics of the studied problematique. In the last few years, one of the basic theses based on which several economic models are built upon has been "questioned" within the scientific community, namely the one that portraits human as always rationally behaving individual. The goal of this article is to verify the validity of rational choice theory, based on as sample of university students in the Czech Republic that are currently enrolled at the Faculty of Transport Engineering, University of Pardubice.To validate the theory of irrationality in the context of consumer behaviour, an experiment in the fieldof air transport will be used, monitoring consumer decision making while choosing the plane tickets.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Perner´s Contacts
ISSN
1801-674X
e-ISSN
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Volume of the periodical
15
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
1-12
UT code for WoS article
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EID of the result in the Scopus database
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