Rationality of University Students: A Behavioral Economics and Consumer Behavior Perspective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43889887" target="_blank" >RIV/60076658:12510/15:43889887 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Rationality of University Students: A Behavioral Economics and Consumer Behavior Perspective
Original language description
This paper maps decision-making amongst university students, according to theories of consumer behavior described in existing literature. To determine the rationality (or irrationality) of decision-making, a number of exploratory investigations were conducted during a semester-long study program in consumer behavior with a small number of Faculty of Economics students at a university in the Czech Republic. These investigations focused on a number of interdisciplinary factors: decoy effect; risk perception; price anchor; psychological accounting; the effect of unavailability; and the placebo effect. The analysis of the data from these exploratory investigations reveals basic patterns of irrational decision-making behavior. The results from these studiesappear to correlate with studies in other countries, suggesting common determinants of rationality (or irrationality), regardless of geographical differences. It is argued that because human behavior may be easily influenced and, to some
Czech name
—
Czech description
—
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
THE INTERNATIONAL JOURNAL OF INTERDISCIPLINARY STUDIES IN COMMUNICATION
ISSN
2324-7320
e-ISSN
—
Volume of the periodical
3
Issue of the periodical within the volume
10
Country of publishing house
US - UNITED STATES
Number of pages
15
Pages from-to
1-15
UT code for WoS article
—
EID of the result in the Scopus database
—