Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00090277" target="_blank" >RIV/00216224:14560/16:00090277 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models
Original language description
When making choices, more precisely purchase decision making, the consumers are everything but rational. Behavioral economics is the whole science dedicated to examining this phenomenon. Freud has constructed the model that reveals the inner motivators for decisions, including the purchasing one as well. However, behavioral models are not solely enough as the practice proved that consumers’ brains are much more complex than it was initially thought. There is always a good chance that habits will fail and inconsistencies in the way consumer process information will be undone for the simple reason- presence of emotions. That is highly consistent with the fact that humans are not rational creatures only and are not governed by reason in any decision making process. This gives the ground for more enhanced research on decision making and introducing neurological aspects. Skeptical or not, nowadays there are inventions of this neuraleconomics combination that tend to be widely spread.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
19th Eurasia Business and Economics Society Conference
ISBN
9786058446854
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
1108-1115
Publisher name
EBES
Place of publication
Istanbul, Turkey
Event location
Istanbul Technical University Faculty of Managem
Event date
Jan 1, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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