Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F22%3A39919745" target="_blank" >RIV/00216275:25510/22:39919745 - isvavai.cz</a>

Alternative codes found

RIV/75081431:_____/22:00002618

Result on the web

<a href="https://sciendo.com/pdf/10.2478/logi-2022-0017" target="_blank" >https://sciendo.com/pdf/10.2478/logi-2022-0017</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/logi-2022-0017" target="_blank" >10.2478/logi-2022-0017</a>

Result language

angličtina

Original language name

Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

Original language description

General activity in the tourism market has been stagnating since the market paralysis caused by the COVID-19 global pandemic. The situation is difficult to predict due to political and legislative interventions, changes in the economic performance of the tourism sector, and massive changes in demand. The paper aims at depicting the current macro-economic trends that have an impact on the tourism sector, thus contributing to the formation of some basis of inputs into the discussion concerning a possible orientation of the sector and businesses and future creation of services and products in the European area. The objective is achieved using the model of PESTLE analysis based on a comparative analysis of the latest and the most recent factors of the macroeconomic marketing environment, the findings of a study on a change in mobility of the inhabitants of the Czech Republic, trends in the tourism sector before and after the COVID-19 pandemic. The presented findings provide a basis for discussion on the concept orientation and the creation of tourism services and products in the Czech Republic and Europe.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

LOGI – Scientific Journal on Transport and Logistics

ISSN

2336-3037

e-ISSN

2336-3037

Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

PL - POLAND

Number of pages

12

Pages from-to

186-197

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85143083783