All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

The importance of internal marketing communication to build a stable business

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25520%2F09%3A00009370" target="_blank" >RIV/00216275:25520/09:00009370 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The importance of internal marketing communication to build a stable business

  • Original language description

    Marketing is a philosophy which must be contained in the base business and that leads the company changed to market opportunities for their own prosperity in terms of satisfaction - the benefit of all stakeholders, including key partners - employees. Most companies in the segment of small and medium-sized with the concept of internal marketing are not working at all. Management is primarily concentric marketing focused on customers and possibly other external partners. Article shows the use of marketingcommunication tools in the process of building a stable business.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 9th International Conference Liberec Economic Forum 2009

  • ISBN

    978-80-7372-523-5

  • ISSN

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

  • Publisher name

    Technická univerzita v Liberci

  • Place of publication

    Liberec

  • Event location

    Liberec

  • Event date

    Sep 16, 2009

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article