Availability of Social Influencers: Market Barriers on the Supply Side

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004205" target="_blank" >RIV/46747885:24310/17:00004205 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Availability of Social Influencers: Market Barriers on the Supply Side
Original language description
Social influencers represent a frequently discussed topic in online marketing and there is no exception that well-known companies and brands spend large amounts of money to purchase their services. Conversely, small and medium-sized businesses do not use this type of marketing strategy at all, even though with an appropriately defined system of rewards, the cooperation with social influencers does not necessarily have to be associated with high costs. The following paper explores the possibilities of partner affiliate programs and their use in the context of collaboration between social influencers and small businesses in e-commerce. The main objective is to identify barriers to this market segment - both in terms of the demand (companies, entrepreneurs) and the offering side (social influencers).
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
IDIMT 2017: Digitalization in Management, Society and Economy - 25th Interdisciplinary Information Management Talks
ISBN
978-3-99062-119-6
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
147-154
Publisher name
TRAUNER Druck GmbH & Co KG
Place of publication
Linz, Österreich
Event location
Poděbrady
Event date
Jan 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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