Holistic Perspective of Globally Accepted Research on Social-Media Marketing on SME Perspective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63529238" target="_blank" >RIV/70883521:28120/21:63529238 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Holistic Perspective of Globally Accepted Research on Social-Media Marketing on SME Perspective
Original language description
The use and adoption of social media marketing as the latest networking platforms by businesses and small and medium-sized enterprises is worldwide and provides SMEs with unique opportunities to perform research that have an impact. The paper discusses academic literature on factors driving the adoption of social media marketing by SMEs and companies. The paper helps to take a holistic perspective of the present state of global acceptance research into social media marketing. It also provides a valuable way to evaluate the form of work to be carried out in social media marketing to advance more analysis.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ECSM 2021- Proceedings of the 8th European Conference on Social Media
ISBN
978-1-912764-63-1
ISSN
2055-7213
e-ISSN
2055-7221
Number of pages
8
Pages from-to
90-97
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
Reading
Event location
Larnaca
Event date
Jul 1, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—