A Literature Review on the Impact of Social Media Platforms on Small and Medium Enterprise (SMEs) Development
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526034" target="_blank" >RIV/70883521:28120/20:63526034 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.34190/EIE.20.226" target="_blank" >http://dx.doi.org/10.34190/EIE.20.226</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/EIE.20.226" target="_blank" >10.34190/EIE.20.226</a>
Alternative languages
Result language
angličtina
Original language name
A Literature Review on the Impact of Social Media Platforms on Small and Medium Enterprise (SMEs) Development
Original language description
The paper accesses the impact of social media platforms (networks) on Small and Medium Enterprises (SMEs). The contribution of SMEs to the development of many developed and developing countries cannot be overemphasized in job creation and its significance to the contribution to their Gross Domestic Products (GDPs). Social media has taken dominance in the world and has subsequently introduced a new paradigm in the operations of businesses. The introduction of Smartphone has significantly informed the decisions by SMEs to deploy social media platforms (networks) for their operations. Despite growing interest in this area of research, knowledge gaps still exist, providing opportunities for further research to be conducted. A qualitative approach has been adopted in this research as a methodology, specifically, document analysis. The database of SCOPUS, WoS, and Google Scholar was the source of generating scientific papers via keywords search. The theoretical implication of this paper would add to the existing body of knowledge and contribute to filling the existing research gap in this research area. The results provided by this paper would help SME practitioners to obtain adequate information on the various social media platforms available for them to adopt, and how those platforms can contribute to their success. The study provides the basis for further research since it is purely a literature review.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 15th European Conference on Innovation and Entrepreneurship
ISBN
978-1-912764-67-9
ISSN
2049-1050
e-ISSN
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Number of pages
6
Pages from-to
69-74
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
Reading
Event location
Řím
Event date
Sep 17, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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