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THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F14%3APU117242" target="_blank" >RIV/00216305:26110/14:PU117242 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >http://dx.doi.org/10.3846/bm.2014.006</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >10.3846/bm.2014.006</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

  • Original language description

    Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    20101 - Civil engineering

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Business and Management

  • ISSN

    2029-4441

  • e-ISSN

  • Volume of the periodical

    neuveden

  • Issue of the periodical within the volume

    bm.2014.006

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    500

  • Pages from-to

    35-42

  • UT code for WoS article

    000353708700005

  • EID of the result in the Scopus database