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Implementation of brand on industrial products

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26210%2F15%3APU116081" target="_blank" >RIV/00216305:26210/15:PU116081 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Implementation of brand on industrial products

  • Original language description

    Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company?s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AL - Art, architecture, cultural heritage

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Book of Proseedings of 56th International Conference of Machine Design Departmens

  • ISBN

    978-80-552-1377-4

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    266-271

  • Publisher name

    Slovak University of Agriculture in Nitra

  • Place of publication

    Nitra, SK

  • Event location

    Beladice

  • Event date

    Sep 9, 2015

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article