Implementation of brand on industrial products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26210%2F15%3APU116081" target="_blank" >RIV/00216305:26210/15:PU116081 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Implementation of brand on industrial products
Original language description
Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company?s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AL - Art, architecture, cultural heritage
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Book of Proseedings of 56th International Conference of Machine Design Departmens
ISBN
978-80-552-1377-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
266-271
Publisher name
Slovak University of Agriculture in Nitra
Place of publication
Nitra, SK
Event location
Beladice
Event date
Sep 9, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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