Enhancing Retail Location Decisions in City of Brno: An Application of Geospatial Analysis Tools

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26230%2F25%3APU154677" target="_blank" >RIV/00216305:26230/25:PU154677 - isvavai.cz</a>
Result on the web
<a href="https://www.fit.vut.cz/research/publication/13226/" target="_blank" >https://www.fit.vut.cz/research/publication/13226/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Enhancing Retail Location Decisions in City of Brno: An Application of Geospatial Analysis Tools
Original language description
Location plays a key role in the success of a business. No amount of property features such as building, decorating, or price can overcome the negative impact of a poor location. A strategically positioned business not only reduces financial risks but also enhances the likelihood of achieving success. This work aims to develop a user-friendly information system to assist retailers in making informed location decisions. The system utilizes a well-known methodology based on Kernel Density Estimation, evaluating geo-demand and geo-competition, and the Analytical Hierarchy Process to determine a suitable location. The results are presented on the open datasets provided by the City of Brno, the second largest city in the Czech Republic. It allows users to choose between 84 types of business and display precalculated heatmaps of hot spots representing areas of a high range of commercial services. Then, the users are provided with the tool to evaluate their own locations of interest based on thei
Czech name
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Czech description
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Type
O - Miscellaneous
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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