Total Customer Satisfaction-Suitable Marketing Target for Czech Companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F02%3APU33665" target="_blank" >RIV/00216305:26510/02:PU33665 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Total Customer Satisfaction-Suitable Marketing Target for Czech Companies
Original language description
On the basis of the summary of macroeconomic pre-requisite leading to the broadening of the conception of TCS and deduction of partial conclusions from this part the paper shall be interested in the determination of the concept of Total Customer Satisfaction and reasoning of the importance of this concept by the means of the survey of models at both macroeconomic and microeconomic level. Satisfaction of customers at macroeconomic level is systematically monitored in many companies. Attention which is ddedicated to such measurements should bring the valuable information regarding the status of the satisfaction of customers with products and services at certain monitored territory (state, country, region etc.), to provide as the one of the key indicatordata for comparison of individual countries, states, region and to form the tool for the prognosis of the development of the selected economic indicators (turnover, profit). Philosophy of the construction of these indexes is based upon th
Czech name
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Czech description
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Publication year
2002
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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