Towards the customer satisfaction audit: its purpose and utilization in Czech firms
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F02%3APU33684" target="_blank" >RIV/00216305:26510/02:PU33684 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Towards the customer satisfaction audit: its purpose and utilization in Czech firms
Original language description
This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2002
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing theories and methods
ISBN
9986-19-516-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
65-74
Publisher name
Vilnius University
Place of publication
Vilnius
Event location
Vilnius, Lithuania
Event date
Apr 25, 2002
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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