Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F04%3APU49449" target="_blank" >RIV/00216305:26510/04:PU49449 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Original language description

Internationalisation seems to be one of the principal challenges for SMEs. An important role in internationalisation activities is played by the extent of knowledge available to the enterprise, and to what extent the enterprise uses it in its activities.The aim of the present article is to point out some problems facing some Czech SMEs that are due to their insufficient utilization of marketing knowledge. The first part of the article analyses the quality and utilization of marketing knowledge in the CCzech Republic. The second part contains preliminary results of a research project "Internationalisation of Small and Medium-Size Enterprises in the Czech Republic" supported by the Grant Agency of the Czech Republic (GA 402/02/0106). One of the aims ofthe project is to identify the key barriers hindering internationalisation activities of SMEs in the Czech Republic. Based on the results, the article will focus on those that throw light on weak points of, and threats for, Czech SMEs, but

Czech name

Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

Czech description

Internationalisation seems to be one of the principal challenges for SMEs. An important role in internationalisation activities is played by the extent of knowledge available to the enterprise, and to what extent the enterprise uses it in its activities.The aim of the present article is to point out some problems facing some Czech SMEs that are due to their insufficient utilization of marketing knowledge. The first part of the article analyses the quality and utilization of marketing knowledge in the CCzech Republic. The second part contains preliminary results of a research project "Internationalisation of Small and Medium-Size Enterprises in the Czech Republic" supported by the Grant Agency of the Czech Republic (GA 402/02/0106). One of the aims ofthe project is to identify the key barriers hindering internationalisation activities of SMEs in the Czech Republic. Based on the results, the article will focus on those that throw light on weak points of, and threats for, Czech SMEs, but

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F02%2F0106" target="_blank" >GA402/02/0106: Internationalization of the SMEs´ in the Czech Republic</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2004

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

International Business in an Enlarging Europe: integration, coopetition and collaboratrion

ISBN

1 85923 1837

ISSN

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e-ISSN

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Number of pages

20

Pages from-to

0-19

Publisher name

IDA Ireland

Place of publication

Northern Ireland

Event location

Londonderry, Northern Ireland

Event date

Apr 22, 2004

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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