Internal marketing a s a part of marketing culture creating value for external customer.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F07%3APU72592" target="_blank" >RIV/00216305:26510/07:PU72592 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Internal marketing a s a part of marketing culture creating value for external customer.

Original language description

The aim of paper is focused to internal marketing as an important part of marketing culture creating value for customer. The right reason of the approach is the challenge facing companies in today's increasingly competitive global climate. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In the paper are briefly described both theoretical concepts of marketing culture and internal marketing from the point of their relationship. The value for customers is becoming key point for establishing and maintaining the markets. Internal marketing as a part of corporate marketing culture through employees is base for creating value to customer. That is base frame for turning attention away from traditional roles of marketing towards the fundamental process of going to market, be close to your internal and external customers, and satisfied their needs. Establishing a set of company values, standards, artefacts and behaviours that woul

Czech name

Interní marketing jako součást marketingové kultury podílející se na tvorbě hodnoty pro externí zákazníky.

Czech description

The aim of paper is focused to internal marketing as an important part of marketing culture creating value for customer. The right reason of the approach is the challenge facing companies in today's increasingly competitive global climate. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In the paper are briefly described both theoretical concepts of marketing culture and internal marketing from the point of their relationship. The value for customers is becoming key point for establishing and maintaining the markets. Internal marketing as a part of corporate marketing culture through employees is base for creating value to customer. That is base frame for turning attention away from traditional roles of marketing towards the fundamental process of going to market, be close to your internal and external customers, and satisfied their needs. Establishing a set of company values, standards, artefacts and behaviours that woul

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomika

ISSN

1392-1258

e-ISSN

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Volume of the periodical

2007

Issue of the periodical within the volume

12

Country of publishing house

LT - LITHUANIA

Number of pages

14

Pages from-to

1-14

UT code for WoS article

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EID of the result in the Scopus database

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