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Market Oriented Measurement of Company Performance

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007730" target="_blank" >RIV/00216275:25310/08:00007730 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Market Oriented Measurement of Company Performance

  • Original language description

    Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecardwhich is modified for evaluating a course and results of CRM strategy.

  • Czech name

    Tržně orientované měření výkonnosti podniku

  • Czech description

    Při uplatnění strategie CRM je třeba změnit způsob posuzování výkonnosti podniku. Příspěvek nastiňuje systém měření výkonnosti podniku při uplatnění CRM a diskutuje zásady, o které by se měl tento systém opírat.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Problems of Marketing Management in Globalisation

  • ISBN

    978-80-89382-00-2

  • ISSN

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

  • Publisher name

    Ekonómia

  • Place of publication

    Banská Bystrica

  • Event location

    Banská Bystrica, SK

  • Event date

    Sep 19, 2008

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article