Market Oriented Measurement of Company Performance
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007730" target="_blank" >RIV/00216275:25310/08:00007730 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Market Oriented Measurement of Company Performance
Original language description
Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecardwhich is modified for evaluating a course and results of CRM strategy.
Czech name
Tržně orientované měření výkonnosti podniku
Czech description
Při uplatnění strategie CRM je třeba změnit způsob posuzování výkonnosti podniku. Příspěvek nastiňuje systém měření výkonnosti podniku při uplatnění CRM a diskutuje zásady, o které by se měl tento systém opírat.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Problems of Marketing Management in Globalisation
ISBN
978-80-89382-00-2
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
Ekonómia
Place of publication
Banská Bystrica
Event location
Banská Bystrica, SK
Event date
Sep 19, 2008
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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