THE BARRIERS OF USING CUSTOMER RELATIONSHIP MANAGEMENT

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00010914" target="_blank" >RIV/47813059:19520/17:00010914 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE BARRIERS OF USING CUSTOMER RELATIONSHIP MANAGEMENT
Original language description
Customer relationship management (CRM) can create an advantage and improve company performance on business market. It is the management of company's interactions with customers. Companies that implement and work with CRM will gain the long-term relationship with customers and the loyal customers. However, some barriers of using CRM still exists, especially barriers for small and medium sized enterprises. A lot of marketers argue that many barriers are found during the implementation of this system. The article aims to summarize the barriers of using CRM system in companies from different studies. This data is obtained from top marketing journals. This article provides insights for future research within the area of customer relationship management.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Karviná Ph.D. Conference on Business and Economics - Proceedings of 10th International Scientific Conference
ISBN
978-80-7510-265-2
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
83-93
Publisher name
SU OPF
Place of publication
Karviná
Event location
Karviná
Event date
Nov 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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