Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090671" target="_blank" >RIV/61989100:27510/14:86090671 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market
Original language description
Customer relationship management (CRM) has become a key strategic tool for many companies, especially in the current competitive environment. At a time when market competition becomes sharper, building relationships with customers coming to the fore, helping companies win obtaining new customers, developing products and services to increase customer satisfaction and observe current number of customers. The objective of this paper is to identify the priority factors in the implementation and management of the CRM systems in metallurgical companies. Evaluations are primarily factors reflecting the quality of customer information, support investment in CRM systems by the company management, the effects of implementation of CRM systems and business processes factors. Primary data have been collected by means of questionnaires in the Czech Republic and this was addressed to the metallurgical companies. Then, these factors were ranked using correlation analyse for identification the priority
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
METAL 2014: 23rd International Conference on Metallurgy and Materials: conference proceedings : May 21st-23rd 2014, hotel Voroněž I, Brno, Czech Republic, EU
ISBN
978-80-87294-54-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
1496-1502
Publisher name
Tanger
Place of publication
Ostrava
Event location
Brno
Event date
May 21, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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