The Role of KM in Effective Usage of CRM
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F05%3A12082" target="_blank" >RIV/60460709:41110/05:12082 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Role of KM in Effective Usage of CRM
Original language description
Effective Customer Relationship Management (CRM) depends on the successful implementation of the system and its continuous support. CRM is connected with the knowledge management of the company. The key critical factors of both are human resources in internal processes of the company, interconnection of the CRM and the KM system and their subsystems. Supportive factor is also the formulation of the principles of work with information and their distribution in the strategy, known and shared by all members of the organization.
Czech name
Role KM v efektivním využívání CRM
Czech description
Effective Customer Relationship Management (CRM) depends on the successful implementation of the system and its continuous support. CRM is connected with the knowledge management of the company. The key critical factors of both are human resources in internal processes of the company, interconnection of the CRM and the KM system and their subsystems. Supportive factor is also the formulation of the principles of work with information and their distribution in the strategy, known and shared by all members of the organization.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Economy and Management of Enterprises in Transition Economies in the Global Market Environment, Proceedings of The International Scientific Conference, PART II
ISBN
80-7194-806-3
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
481-484
Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Lázně Bohdaneč
Event date
Jun 29, 2005
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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