The Influence of Customer Relationship Management on Supply Chain Management
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F06%3A00004315" target="_blank" >RIV/00216275:25310/06:00004315 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Influence of Customer Relationship Management on Supply Chain Management
Original language description
If companies intend to operate successfully in long terms on European and world markets, it is utterly necessary for them to implement CRM strategy. The implementation of CRM strategy based on customer value can become successful only if it affects all business processes not only marketing and selling ones. While the customization can affect any process the really significant changes can be shown in Supply Chain Management. The changes can be of different sizes from partial to complex. The extent of changes will evidently depend on the degree of customization. Any modification in supply chain management has an influence on its total performance. The performance can be measured by means of non-financial and financial indicators. In the article the fundamentals of right working integrated supply chain as a pillar of CRM are defined and the possibilities of adapting and economic aspects of changes are discussed.
Czech name
Vliv CRM na logistický integrovaný systém podniku
Czech description
Příspěvek vymezuje podstatu správného fungování integrovaného logistického řetězce, jako stěžejního podpůrného nástroje diferencovaného CRM, možnosti jeho přizpůsobování a ekonomické dopady jednotlivých rozsahů změn.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2006
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of International Scientific Conference Customer Relationship Management '06
ISBN
80-7194-909-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
183-188
Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Lázně Bohdaneč
Event date
Nov 7, 2006
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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