CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU86853" target="_blank" >RIV/00216305:26510/10:PU86853 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CUSTOMER SERVICES A PART OF MARKET ORIENTATION
Original language description
The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on acustomer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies isusually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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