MARKET ORIENTATION IN THE CZECH REPUBLIC
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F08%3APU75011" target="_blank" >RIV/00216305:26510/08:PU75011 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
MARKET ORIENTATION IN THE CZECH REPUBLIC
Original language description
This paper deals with the problems of market orientation. Its aim is to inform about the research of market orientation in the Czech Republic and the main results of two surveys in the field of market orientation in Czech companies. The surveys were proceeded by special questionnaires. The firs part of paper is focused on theoretical aspects of market orientation and the second part describes the objects of surveys and data acquisition methodology. Finally, the last part explains our new project "Research on the Implementation of Market Orientation in Hi-Tech Firms" supported by the Grant Agency Czech Republic (GA 402/07/1493).
Czech name
Tržní orientace v České republice
Czech description
This paper deals with the problems of market orientation. Its aim is to inform about the research of market orientation in the Czech Republic and the main results of two surveys in the field of market orientation in Czech companies. The surveys were proceeded by special questionnaires. The firs part of paper is focused on theoretical aspects of market orientation and the second part describes the objects of surveys and data acquisition methodology. Finally, the last part explains our new project "Research on the Implementation of Market Orientation in Hi-Tech Firms" supported by the Grant Agency Czech Republic (GA 402/07/1493).
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS
ISBN
978-80-7204-582-2
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
FP
Place of publication
Brno
Event location
Brno
Event date
May 23, 2008
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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